The gardens of Hidcote, in Gloucestershire, combine grand, sweeping vistas and formal topiary with fabulous colour combinations, such as pink lupins and
deep-purple aquilegias
Read more about spring colour in Hidcote’s Long Borders in the first issue of Waitrose Garden
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We are a content agency that provides outstanding print and digital solutions for Waitrose
Eye to Eye are inspirational and a joy to work with
OLLIE RICE
EDITORIAL DIRECTOR, WAITROSE
GARDEN
Waitrose Garden is a 130-page glossy magazine packed with spring garden inspiration. There are five very different but breathtaking gardens featured – each with a shopping guide to help you recreate the look at home, plus Alan Titchmarsh is on hand with a 24-page practical garden guide to help you plan what to do in your garden in spring. The magazine was created to tie in with the expanding garden range in Waitrose stores and online at waitrosegarden.com
Wine buffs and amateurs alike value the 370-page Waitrose Wine, Beer & Spirits List, which contains more than 1,200 bottles. This comprehensive guide has user-friendly listings and informative features on each wine-producing country and region, as well as the myriad beer and spirit styles. There are also three bookmarks so that you can easily find your favourite wines.
The catalogues we produce for Waitrose’s party food service act as a showcase for the range, providing customers with inspiration and solutions to hosting every type of occasion. Appetising food photography coupled with engaging editorialised themes and clear and concise product information helps customers to make informed choices and drives purchases in store and online.
Whether it’s vodka, beer, cocktails, whisky or gin, we have creative solutions that inspire shoppers to revisit favourite brands or try something new. Waitrose Summer Drinks magazine, for example, has plenty of ideas for entertaining over the summer, whether you’re having a picnic, garden party or cooling sundowner… It is also your
one-stop shop for the best, refreshing cocktails, beers and wines. These showcases are helpful for customers and provide a welcome boost to drinks sales at Waitrose.
Our task was to produce a 24-page Weekend special to tie in with the Waitrose Big Half Price Event in January 2016. Our theme was 20 ways to save money and featured: fantastic new recipes demonstrating how you can entertain on a budget but still eat well; celebrity columnists including financial guru Alvin Hall and Kirstie Allsopp, as well as trusted writers Simon Calder and Jo Fairley, garden tips and health and fitness advice.
To celebrate The Queen becoming Britain’s longest-reigning monarch, we were
asked to produce an eight-page souvenir edition especially for Waitrose. Detailing The Queen’s many milestones and achievements, such as her Coronation, dedication to the nation, the Commonwealth and her family, this special issue provides a unique insight into Her Majesty’s numerous duties. A double-page spread documents The Queen’s life in pictures, showing some of the significant moments in her life to date.
The Waitrose Food and Drink Report provides a revelatory peek into food and drink trends uncovered by focus groups and a poll of 2,000 members of the public. From mealtime discipline (banning gadgets at the table for starters!) to living by self-imposed health regimes and shopping several times a week, people are creating their own rules to navigate a sea of unlimited choice. Packed full of interesting facts, the 12-page report was extensively picked up by the national press.
Our responsive website, showcasing Waitrose’s unique selection of Valentine’s Day, Mother’s Day, Easter and Christmas products, features original photography and animations. Fully enabled for mobile devices and desktop, the site is searchable and provides an intuitive UX. A simple log in allows journalists to browse the upcoming season’s highlights, then download images or email them directly to themselves or colleagues.
More than 1.8 million My Waitrose customers received a digital pageturner with click-throughs to waitrose.com. The content was collated from our Christmas 2014 media insert – 24 Irresistible Ideas for a Great Christmas from Waitrose – which appeared in The Guardian, Observer, Times, Sunday Times, Independent, Telegraph and Mail on Sunday. This project was designed to increase traffic to the Waitrose site during the festive season.
Contact us
Adrienne Moyce
Publishing director
on 020 7803 4111
Email Adrienne
Naomi Lowe
Art director
on 020 7803 4126
Email Naomi
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