Eye to Eye management buy-out

Eye to Eye Media announces management buy-out from Seven Publishing Group.

delicious. magazine is to be published by newly formed media group, Eye to Eye Media, following a management buy-out from Seven Publishing Group. The management buy-out is led by Seamus Geoghegan, founder and managing director of Seven Publishing Group and formerly director of lifestyle, of BBC Worldwide.

The Eye to Eye Media Ltd portfolio includes delicious. magazine, launched in the UK in November 2003 under licence from News Magazines in Australia. The magazine is currently number two in the food magazine market with a circulation of 101,039 (ABC audit Jan-Jun 09).

www.deliciousmagazine.co.uk was launched in 2008 and attracts over 200,000 unique users and 900,000 page impressions a month. It has a fully searchable database of over 3,000 recipes. Eye to Eye Media Ltd will continue to create integrated, multi-platform content from websites to mobile applications for third parties.

Eye to Eye Media Ltd will continue to create high-quality, consumer-focused content across its portfolio. In addition to publishing magazines, the newly formed company will add to its successful cookery book series in 2010.

Eye to Eye Media Ltd also holds a substantial puzzle portfolio and is currently number three in the market; the new company will take a lead in developing creative, new game- and puzzle-based content to be delivered over a number of platforms, including mobile and web, with a focus on new technologies.

Seamus Geoghegan, managing director of Eye to Eye Media Ltd, says: "The team at Eye to Eye is thrilled to have this opportunity to expand the business across a variety of platforms."

Adrienne Moyce, publisher of Eye to Eye Media says: "Eye to Eye aims to be a small but nimble operator, with a strong sense of integrity, underpinned by long-standing expertise in its chosen markets."

Eye to Eye Media Ltd will appoint BBC Worldwide to run its advertising sales operation for delicious. magazine. As publisher and owners of the Good Food and Olive magazine brands, BBC Magazines has an ad sales team that is renowned for its expertise and strong relationships with key agencies and clients in the food category. This will be of great benefit to delicious. magazine, offering clients and agencies a one-stop shop for the range of top food brands.

For further information, please contact: Adrienne Moyce, publisher, Eye to Eye Media Ltd 020 7775 7717 adrienne.moyce@eyetoeyemedia.co.uk

7 December 2009