We create…

…outstanding, award-winning content for food, drink and lifestyle brands across all platforms.

Enduring brand identities built with stunning imagery, photography and video, along with compelling editorial and targeted print and digital solutions.

Waitrose & Partners Weekend Special Wine 2021

CROSS-PLATFORM THINKING & CREATION

delicious.

Through print, online, video and social media, the brand connects with the delicious. community, offering reviews and know-how, plus tried and tested recipes (9K online and counting!). This 360-degree approach offers brands the chance to respond quickly to trends, exploit promotional opportunities and target new audiences.

Read more about delicious.

Visit deliciousmagazine.co.uk

February cover of delicious. magazine

PRINT & ONLINE

Waitrose & Partners
Food Made to Order

The brief? To create food-ordering content that reinforces Waitrose’s reputation for quality, presents information from a variety of stakeholders and, above all, drives sales. Our solution was to editorialise the content and use bold imagery to create assets that work across multiple formats, from in-store brochures to digital page turners.

But don’t just hear it from us:

‘The Christmas Entertaining brochure is quite simply the best I have ever seen from any retailer. The stunning photography combines perfectly with the evocative product descriptions.’

Martin George, Waitrose & Partners Marketing Director

PRINT & ONLINE

Waitrose & Partners Drinks magazine

The UK’s only branded magazine devoted to drinks. The challenge here is to produce entertaining, intelligent content while promoting Waitrose & Partners’ range of wines, beers and spirits. And it works… Features tick the marketing boxes, while special sections fulfil commercial needs. Plus the stunning imagery we create is used across the Waitrose estate, from online to POS.

Here’s what Waitrose & Partners had to say:

‘Huge congratulations for the outstanding, premium magazine [Waitrose & Partners Drinks 2020] that knocks spots off anything else out there. Thank you for all the time, effort, care and passion I know you have all invested.’

Lisa Whitehouse, Waitrose & Partners Manager of POS and Publications

SPECIALIST CONTENT CREATION

Waitrose & Partners WEEKEND SPECIALS

Working with buyers and stakeholders across Waitrose & Partners, we create strong editorial concepts for everything from beauty and babies, to baking and beer. Well-written features, on-brand in visual style, stunning original photography and clear commercial imperatives.

Expert-led publications blend well-written and trusted editorial with commercial opportunities

PRINT

Waitrose & Partners Garden Magazine

From the glossy standalone Waitrose Garden magazine to Waitrose Weekend gardening specials, our expert-led publications match the right contributors to create relevant trusted editorial with commercial opportunities to support waitrosegarden.com and grow online traffic.

DIGITAL SOLUTIONS

Waitrose & Partners Online Press Office

A B2B website for Waitrose & Partners delivers new product development and brand stories for journalists. All images are downloadable assets and can be used across the business. We create the whole product, from wireframe to design and UX to updating.

Visit waitroseandpartnerspresspack.com

Don’t just hear it from us:

‘The Eye to Eye Media team has gone above and beyond this year in strange and complicated times. The images are beautiful and the attention to detail, timings and keeping us all in the loop has been faultless.’

Hayley Soper, Waitrose & Partners Press Office

BRANDING & EVENTS

Waitrose & Partners Virtual Food & Drink Festival

When this festival became a virtual event in 2020, we pivoted the branding into a ground-breaking digital experience. Online show guides, recipe cards and a suite of POS ensured that the virtual festival lost none of its spirit or impact.

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CLEVER CONTENT USE

The Essential Guide to…

This regular print cookery collection builds into a must-have library for foodies, and it’s produced using existing content and assets. These are repurposed, refreshed and woven with extra original content to create a new commercial product on the newsstand.