
Pinterest Predicts
delicious.
Pristine icing and perfect piping? That’s SO yesterday. In 2025, it’s all about chaos cakes…


TREND 1
Chaos Cakes
A cheesecake that looks like a wedge of cheese, a rat cake (yes, it’s a thing) and all things wacky, funny and hyper-realistic are set to be huge in 2025.

TREND 2
Pickle Fix
Tell your foodie friends… This year the oh-so-humble gherkin is about to be in absolutely everything. We’re talking pickle cakes, pickle de gallo, pickle fries and even pickle margaritas.
Related projects
12 prizes of Christmas
delicious.
In November 2024, the delicious. team launched their biggest competition campaign EVER.
With prizes from 12 brands worth more than £7,000, this annual multi-channel event has become the place to promote festive wares. This years prizes included a KitchenAid stand mixer, a Kamado Joe Jr charcoal grill and an Illy Machine coffee bundle to name a few.
“Each month we share competitions with our favourite brands across our entire ecosystem – print, social, newsletter and web – resulting in huge engagement (especially during our festive push). It’s a great opportunity to build reach and awareness of the brands that we work with, and a very special treat for readers too. Get in touch if you’re looking to leverage data opt-in for our hotly sought after competition slots.”
Laura Rowe, Editorial Director
Related projects

Promoted Christmas Issue
delicious.
In November 2024, we delivered TWO magazines to help our loyal readers get ready for Christmas – a jumbo-sized magazine bursting with everything you need to be a better festive cook and a bonus air fryer special to help maximise the gadget everyone’s talking about.
Data is at the core of all our content strategies. When we discovered that cooks were planning Christmas Day earlier than ever this year, with searches starting in August, we knew we had to jump on it with our festive offering, including make-ahead recipes to engage these early planners.
We already knew air fryers were popular – our recent audience survey revealed they’ve overtaken slow cookers as the kitchen gadget of choice – but spotting a 400% increase in searches for air fryer recipes on the delicious. website inspired us to put our learnings into action – ergo the delicious. Christmas air fryer magazine.
