Promoted Christmas Issue
delicious.

In November 2024, we delivered TWO magazines to help our loyal readers get ready for Christmas – a jumbo-sized magazine bursting with everything you need to be a better festive cook and a bonus air fryer special to help maximise the gadget everyone’s talking about.

Data is at the core of all our content strategies. When we discovered that cooks were planning Christmas Day earlier than ever this year, with searches starting in August, we knew we had to jump on it with our festive offering, including make-ahead recipes to engage these early planners.

We already knew air fryers were popular – our recent audience survey revealed they’ve overtaken slow cookers as the kitchen gadget of choice – but spotting a 400% increase in searches for air fryer recipes on the delicious. website inspired us to put our learnings into action – ergo the delicious. Christmas air fryer magazine.