
Drinks Shortlist 2024 round up
Waitrose & Partners
In 2024, we produced 8 in-depth drinks category guides including gin, vodka, rum, whisky and no and low – all with inspiring recipes for classic and contemporary cocktails.
Wine lovers aren’t forgotten either… We explored key wine categories and regions – sparkling, rosé and Australian.
Working closely with stakeholders and buyers across Waitrose, as well as drinks brands, we’ve become the client’s go-to agency for insider knowledge, new twists on classics, provenance stories, food pairings, facts and myth busters, and home bar must-haves.



Starting with the initial concept, we liaise with suppliers and stakeholders and then develop, design, art direct and photograph award-winning content. And we only commission trusted specialist writers to ensure the finished products tick all the commercial boxes.



























