Italian Classics
Sacla'
We were tasked with producing a series recipes to support a new product range from Sacla’. Going beyond pizza and pasta, this new trio of sauces showcased a new side to Italian cooking.
Taking a strong editorial approach to what would normally be a product-led photography, we were able to achieve food-focused images both with and without the product. This ensured the assets excelled across all platforms and provided a taste of what consumers could achieve with their sauces. The videos were cut to be both long and short form, while the copy ensured cohesive overarching messaging in-store, on press releases and internally.
