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Drinks Shortlist 2024 round up
Waitrose & Partners

In 2024, we produced 8 in-depth drinks category guides including gin, vodka, rum, whisky and no and low – all with inspiring recipes for classic and contemporary cocktails.

Wine lovers aren’t forgotten either… We explored key wine categories and regions – sparkling, rosé and Australian.

Working closely with stakeholders and buyers across Waitrose, as well as drinks brands, we’ve become the client’s go-to agency for insider knowledge, new twists on classics, provenance stories, food pairings, facts and myth busters, and home bar must-haves.

Starting with the initial concept, we liaise with suppliers and stakeholders and then develop, design, art direct and photograph award-winning content. And we only commission trusted specialist writers to ensure the finished products tick all the commercial boxes.

Weekend Specials
Waitrose & Partners

Working with buyers and stakeholders across Waitrose & Partners, we create strong editorial showcases to supplement their weekly Waitrose Weekend offering.

From gift guides and spirit deep-dives that celebrate the season to B-Corp and wine specials that inspire customers to try something new, every insert we create is united in well-written features, on-brand style and stunning original photography – as well as clear commercial imperatives.

Diverse but distinct
No topic is too niche – we cover a range of customers' favourite categories

From concept to creation

Whatever a client wants to achieve, it all starts with a great concept. And we run with it, via stunning design, art direction, gold-standard photography and well-crafted copy.

We always know the right creative for the job – and work with our trusted and knowledgable subject specialists to create memorable content.

Related projects

Making Print Shoppable
Waitrose & Partners

For the 2024 Waitrose Christmas brochure, we introduced powerful cutting-edge scan-to-buy technology to connect customers directly to online checkout – instantly elevating the shopping experience and improving the client’s market analytics. A win-win!

The technology, engineered by our collaborators at Phuzion Media, allows customers to point their smartphone camera at any product in the brochure to find it online. This expands the reach of the brochure and simplifies the customer journey, as well as offering a fully integrated mechanic into the business.

The brochure also exists as a digital page turner on Waitrose.com with links to the relevant online aisles.

As a content agency, we’re constantly looking at new ways to support our clients with the best innovations. Our objectives for this project were clear: reach more customers, make purchasing effortless and utilise the best technology available to elevate the whole process. Therefore, this fully-integrated mechanic was the ideal solution for the client.

The Media Edit
Waitrose & Partners

The Waitrose & Partners Media Edit is a custom-built digital launchpad for the season’s hero products and campaign stories. The bespoke wireframe and UX allows journalists and communicators to easily browse and download stunning photography, assets and information. 

With the Media Edit, the client can be reassured that any external coverage is completely on brand and accurate. What’s more, the platform doubles up as a useful internal resource for all promotional and asset needs across the business.

Bringing the season to life with winning visuals

Seamless UX/UI on both mobile and desktop

New for 2024, we created a gatefold Advent calendar keepsake for Fortnum’s customers to spark excitement in the countdown to Christmas, bringing to life the charming narrative from their new product packaging with a separate tableau of push-out characters.

Printed in Fortnum’s iconic Eau de Nil colour, each hand-finished calendar required special foiling, intricate die-cutting and perforations – and needed to be practical enough to post while meeting sustainability and environmental standards.

We’ve built key relationships with some of the leading paper suppliers in the industry, all of whom supply paper that adheres to FSC/PEFC accreditations – with our preferred supplier being World Land Trust certified with net zero targets.

Related projects

Fortnum & Mason - Christmas Brochures

Customer Christmas Brochures Fortnum & Mason

Online Christmas Campaign - Fortnum & Mason

Online Christmas Campaign Fortnum & Mason

Paddington™ in Peru launch - Fortnum & Mason

Paddington™ in Peru launch Fortnum & Mason