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Drinks Shortlist 2024 round up
Waitrose & Partners

In 2024, we produced 8 in-depth drinks category guides including gin, vodka, rum, whisky and no and low – all with inspiring recipes for classic and contemporary cocktails.

Wine lovers aren’t forgotten either… We explored key wine categories and regions – sparkling, rosé and Australian.

Working closely with stakeholders and buyers across Waitrose, as well as drinks brands, we’ve become the client’s go-to agency for insider knowledge, new twists on classics, provenance stories, food pairings, facts and myth busters, and home bar must-haves.

Starting with the initial concept, we liaise with suppliers and stakeholders and then develop, design, art direct and photograph award-winning content. And we only commission trusted specialist writers to ensure the finished products tick all the commercial boxes.

Weekend Specials
Waitrose & Partners

Working with buyers and stakeholders across Waitrose & Partners, we create strong editorial showcases to supplement their weekly Waitrose Weekend offering.

From gift guides and spirit deep-dives that celebrate the season to B-Corp and wine specials that inspire customers to try something new, every insert we create is united in well-written features, on-brand style and stunning original photography – as well as clear commercial imperatives.

Diverse but distinct
No topic is too niche – we cover a range of customers' favourite categories

From concept to creation

Whatever a client wants to achieve, it all starts with a great concept. And we run with it, via stunning design, art direction, gold-standard photography and well-crafted copy.

We always know the right creative for the job – and work with our trusted and knowledgable subject specialists to create memorable content.

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