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Customer Christmas Brochures
Fortnum & Mason

The brief was simple for this year’s Fortnum & Mason Concierge and Consumer brochures – make Christmas effortlessly extraordinary. With our enchanting content strategy, spellbinding visual direction and end-to-end production techniques, we were able to do just that.

Browsing for gifts to stow under your tree has never been more beautiful – with over 50 pages bursting with inspiring cross-category products expertly woven into the narrative. Mailed out to a data base of customers, nationwide and internationally, we handle the fulfilment for the client. Wishes, granted indeed.

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Weekend Specials
Waitrose & Partners

Working with buyers and stakeholders across Waitrose & Partners, we create strong editorial showcases to supplement their weekly Waitrose Weekend offering.

From gift guides and spirit deep-dives that celebrate the season to B-Corp and wine specials that inspire customers to try something new, every insert we create is united in well-written features, on-brand style and stunning original photography – as well as clear commercial imperatives.

Diverse but distinct
No topic is too niche – we cover a range of customers' favourite categories

From concept to creation

Whatever a client wants to achieve, it all starts with a great concept. And we run with it, via stunning design, art direction, gold-standard photography and well-crafted copy.

We always know the right creative for the job – and work with our trusted and knowledgable subject specialists to create memorable content.

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Making Print Shoppable
Waitrose & Partners

For the 2024 Waitrose Christmas brochure, we introduced powerful cutting-edge scan-to-buy technology to connect customers directly to online checkout – instantly elevating the shopping experience and improving the client’s market analytics. A win-win!

The technology, engineered by our collaborators at Phuzion Media, allows customers to point their smartphone camera at any product in the brochure to find it online. This expands the reach of the brochure and simplifies the customer journey, as well as offering a fully integrated mechanic into the business.

The brochure also exists as a digital page turner on Waitrose.com with links to the relevant online aisles.

As a content agency, we’re constantly looking at new ways to support our clients with the best innovations. Our objectives for this project were clear: reach more customers, make purchasing effortless and utilise the best technology available to elevate the whole process. Therefore, this fully-integrated mechanic was the ideal solution for the client.

Promoted Christmas Issue
delicious.

In November 2024, we delivered TWO magazines to help our loyal readers get ready for Christmas – a jumbo-sized magazine bursting with everything you need to be a better festive cook and a bonus air fryer special to help maximise the gadget everyone’s talking about.

Data is at the core of all our content strategies. When we discovered that cooks were planning Christmas Day earlier than ever this year, with searches starting in August, we knew we had to jump on it with our festive offering, including make-ahead recipes to engage these early planners. 

We already knew air fryers were popular – our recent audience survey revealed they’ve overtaken slow cookers as the kitchen gadget of choice – but spotting a 400% increase in searches for air fryer recipes on the delicious. website inspired us to put our learnings into action – ergo the delicious. Christmas air fryer magazine. 

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Fortnum & Mason - Christmas Brochures

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