Pinterest Predicts
delicious.
Pristine icing and perfect piping? That’s SO yesterday. In 2025, it’s all about chaos cakes…
TREND 1
Chaos Cakes
A cheesecake that looks like a wedge of cheese, a rat cake (yes, it’s a thing) and all things wacky, funny and hyper-realistic are set to be huge in 2025.
TREND 2
Pickle Fix
Tell your foodie friends… This year the oh-so-humble gherkin is about to be in absolutely everything. We’re talking pickle cakes, pickle de gallo, pickle fries and even pickle margaritas.
TREND 3
Rebel Floats
Cue the taste of an all-American retro diner. Retro soda floats get a modern makeover.
Related projects
Drinks Shortlist 2024 round up
Waitrose & Partners
In 2024, we produced 8 in-depth drinks category guides including gin, vodka, rum, whisky and no and low – all with inspiring recipes for classic and contemporary cocktails.
Wine lovers aren’t forgotten either… We explored key wine categories and regions – sparkling, rosé and Australian.
Working closely with stakeholders and buyers across Waitrose, as well as drinks brands, we’ve become the client’s go-to agency for insider knowledge, new twists on classics, provenance stories, food pairings, facts and myth busters, and home bar must-haves.
Starting with the initial concept, we liaise with suppliers and stakeholders and then develop, design, art direct and photograph award-winning content. And we only commission trusted specialist writers to ensure the finished products tick all the commercial boxes.
Related projects
Weekend Specials — Waitrose & Partners
Making Print Shoppable — Waitrose & Partners
Promoted Christmas Issue
delicious.
In November 2024, we delivered TWO magazines to help our loyal readers get ready for Christmas – a jumbo-sized magazine bursting with everything you need to be a better festive cook and a bonus air fryer special to help maximise the gadget everyone’s talking about.
Data is at the core of all our content strategies. When we discovered that cooks were planning Christmas Day earlier than ever this year, with searches starting in August, we knew we had to jump on it with our festive offering, including make-ahead recipes to engage these early planners.
We already knew air fryers were popular – our recent audience survey revealed they’ve overtaken slow cookers as the kitchen gadget of choice – but spotting a 400% increase in searches for air fryer recipes on the delicious. website inspired us to put our learnings into action – ergo the delicious. Christmas air fryer magazine.
Related projects
