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Pinterest Predicts
delicious.

Pristine icing and perfect piping? That’s SO yesterday. In 2025, it’s all about chaos cakes…

Always at the forefront of food trends, the delicious. team’s recent collaboration with Pinterest for their Pinterest Predicts 2025 Trend Report generated three exciting recipe galleries. We absolutely LOVED working on these. Thank you to Pinterest for partnering with Eye to Eye.

TREND 1
Chaos Cakes

A cheesecake that looks like a wedge of cheese, a rat cake (yes, it’s a thing) and all things wacky, funny and hyper-realistic are set to be huge in 2025.

TREND 2
Pickle Fix

Tell your foodie friends… This year the oh-so-humble gherkin is about to be in absolutely everything. We’re talking pickle cakes, pickle de gallo, pickle fries and even pickle margaritas.

TREND 3
Rebel Floats

Cue the taste of an all-American retro diner. Retro soda floats get a modern makeover.

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Drinks Shortlist 2024 round up
Waitrose & Partners

In 2024, we produced 8 in-depth drinks category guides including gin, vodka, rum, whisky and no and low – all with inspiring recipes for classic and contemporary cocktails.

Wine lovers aren’t forgotten either… We explored key wine categories and regions – sparkling, rosé and Australian.

Working closely with stakeholders and buyers across Waitrose, as well as drinks brands, we’ve become the client’s go-to agency for insider knowledge, new twists on classics, provenance stories, food pairings, facts and myth busters, and home bar must-haves.

Starting with the initial concept, we liaise with suppliers and stakeholders and then develop, design, art direct and photograph award-winning content. And we only commission trusted specialist writers to ensure the finished products tick all the commercial boxes.

Weekend Specials
Waitrose & Partners

Working with buyers and stakeholders across Waitrose & Partners, we create strong editorial showcases to supplement their weekly Waitrose Weekend offering.

From gift guides and spirit deep-dives that celebrate the season to B-Corp and wine specials that inspire customers to try something new, every insert we create is united in well-written features, on-brand style and stunning original photography – as well as clear commercial imperatives.

Diverse but distinct
No topic is too niche – we cover a range of customers' favourite categories

From concept to creation

Whatever a client wants to achieve, it all starts with a great concept. And we run with it, via stunning design, art direction, gold-standard photography and well-crafted copy.

We always know the right creative for the job – and work with our trusted and knowledgable subject specialists to create memorable content.

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